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On the occasion of her first solo-exhibition with series of works produced for Beursschouwburg, the artist Margarita Maximova will give a public lecture at the exhibition venue.

This Belgian-Russian artist digs through a multiplicity of diagnoses, words and definitions. She analyzes psychological and emotional concepts and investigates how the difference between the personal and the public becomes blurred and constantly needs to be redefined.

Maximova's video installation concerns the flattening of emotions that she experiences every day as a ‘digital native’. The Internet and social media are such a fundamental part of the lives of her generation that they are in principle as – or even more – identity-determining than the classic formative structures of family bonds, education, social associations and all the rest. The result of this is that the desire to express ourselves emotively is largely morally driven and determined by the numbing, euphemistic, über-positive and often naively individualistic emotional discourse that the users of this digital media – Maximova’s own generation – continually conduct. This results in a superficial, over-emotional state that is perceived to be genuine truth of feeling and irrevocably spills into actual ‘analogue’ life. Paradoxically, this ‘overexpression of would-be real emotions’ in turn leads to making them extremely banal, so that most people in this generation are left with an instinctive diagnosis of themselves that has lost all sense of realism.Thibaut Verhoeven

The artist will expand on the works shown in the exhibition and how they came to realization.

Margarita Maximova earned her Master in Fine Art at Sint-Lucas in Ghent in 2013 and has since exhibited at S.M.A.K., 019 and the Dr. Guislain Museum in Ghent, at Super Dakota in Brussels and with the Bâtard Festival.

10 November, Saturday, 2018
16:00 – 17:30
At Beursschouwburg, Auguste Ortsstraat 20-28, 1000 Brussel


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